Email Marketing Platforms: Constant Contact vs Mailchimp

List Management and Segmentation

Both Constant Contact and Mailchimp offer robust list management and segmentation features, enabling businesses to organize and target their contacts effectively.

Constant Contact emphasizes ease of use with simpler list organization, while Mailchimp provides more granular options for contact separation and advanced segmentation based on behavior and engagement.

Email Template Comparison

Constant Contact boasts "hundreds" of pre-designed email templates for various business types and purposes, including animated GIF elements. Mailchimp offers a smaller number of templates but provides a marketplace where users can purchase additional options.

Both platforms support custom template design and offer design services for those seeking professional guidance.

Email Reporting and Analytics

Mailchimp and Constant Contact offer comprehensive email reporting capabilities, including metrics such as click-through rates, spam reports, and e-commerce revenue attribution.

Constant Contact provides a "clicked link" heat map and splits reporting data between mobile and desktop views. Mailchimp integrates with Google Analytics, allowing for in-depth conversion analysis.

Email Automation and Segmentation

Both platforms offer simplified and advanced automation features. Mailchimp excels in advanced visual journey builders, allowing users to create complex multi-step campaigns based on triggers and conditions.

Constant Contact's journey automation is limited to users with e-commerce integrations, but it also offers Multi-channel campaign building to combine email and other channels for enhanced effectiveness.

Customer Support

Constant Contact wins the award for exceptional customer support across all its pricing tiers, offering email, chat, phone, and community forums. Mailchimp's support is limited for free users and only fully accessible with the most expensive pricing plan.

Mailchimp compensates with a more comprehensive knowledge base, while Constant Contact offers shorter, use-case-driven support articles.

Pricing

Constant Contact's pricing plans range from $12 to $150 per month, while Mailchimp offers a free tier (with limitations) and paid plans starting at $13 per month.

Mailchimp has a cheaper Free and Essential plans, while Constant Contact becomes more economical with larger list sizes. Mailchimp's Premium plan is at a higher price point for 10,000 contacts.

Conclusion

The choice between Mailchimp and Constant Contact boils down to list size and feature needs. Mailchimp is suitable for businesses with large contact lists and advanced automation requirements. Constant Contact shines for small to large businesses that prioritize ease of use, world-class customer support, and cost-effectiveness for larger lists.